Fundamental Aspect of Industrial Global Marketing Strategy: Productivity by considering Quality Improvement and Innovation

Most of countries in developed world and many developing countries have been reached to the point in marketing and profitability that they need to move globally. However, frame of international marketing strategy and global marketing strategy has been suggested by many scholars, in this paper it has been tried to look at global marketing strategy structure in a different way. The result is that global marketing strategy design has to be established on organization productivity as much as it has to established based on its popular designing procedure.

کلیدواژه ها:

Industrial Marketing Strategy ، Innovation ، Quality Improvement ، Productivity