ورود
مقالات فارسیISIکنفرانسهاژورنالها

Emotional capabilities & marketing innovation as enablers of innovation-based firm sustainability strategies

محل انتشار: دومین کنفرانس بین المللی ابزار و تکنیکهای مدیریت
سال انتشار: 1394
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 475

فایل این مقاله در 20 صفحه با فرمت PDF قابل دریافت می باشد

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این مقاله:
https://civilica.com/doc/484083

شناسه ملی سند علمی:

MANAGTOOLS02_162

تاریخ نمایه سازی: 9 مرداد 1395

چکیده مقاله:

This study assesses the relationship between emotional capability and marketing innovation and analyzes their effect on implementing innovation-based firm sustainability strategies using a capabilities –based view theoretical framework. The article presents empirical evidence from a survey of 270 employees in Iran’s food industry and modeling of a system of structural equation by AMOS. The results confirm that emotional capability favors the development of marketing innovation capabilities and that both emotional capabilities and marketing innovation capabilities can lead to implementing innovation –based firm sustainability strategies. Furthermore, marketing innovation has a mediating effect in the relationship between emotional capability and innovation-based firm sustainability strategies.

کلیدواژه ها:

organizational innovation ، Marketing innovation ، Innovation-based firm sustainability strategies ، Sustainability

نویسندگان

Hamed Dehghanan

Associate Professor of Management , Faculty of Management & Accounting , Allameh Tabata’i University

Jaleh Farzaneh

Phd student of Business Administration, Faculty of Management & Accounting , Allameh Tabata’i University

مراجع و منابع این مقاله:

لیست زیر مراجع و منابع استفاده شده در این مقاله را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود مقاله لینک شده اند :
  • on the evaluation of structural equation models", Journal of the ...
  • _ _ مدیریت 15 و 16 دی ماه 1394 مر ...
  • Multivariate 1ه -Hair, J.F. Jr ; Black , W.C. ; ...
  • _ _ مدیریت 15 و 16 دی ماه 1394 مر ...
  • Towards sustainable household consumption? : Trends and policies in OECD ...
  • _ _ مدیریت 15 و 16 دی ماه 1394 مر ...
  • -Akgin, Ali E. ; Keskin, Halit; Byrne, John (2009). _ ...
  • -Amit, R. _ Schoemaker, P.J.H. (1993). _ Strategic assets and ...
  • -Ashforth, BE. _ Humphrey, R.H. (1995). _ Emotion in the ...
  • -Barney, J. (1986). _ Strategic factor markets: Expectations _ luck ...
  • -Barney, J. (1991). _ Firms resources and sustained competitive advantage" ...
  • -Baron, R.M. ; Kenny, D.A. (1986). _ The mo derator- ...
  • -Bilgin, M. (2009). _ The PEARL modl : Gaining competitive ...
  • -Camiso'n, Ce'sar; Villar-Lospez, A. (2011). _ Non-technical innovation: Organizational memory ...
  • -Camiso'n, Ce'sar; Villar-Lo'pez, A.(2014). _ Organizational inovation as an enabler ...
  • Effects of best practices of environmentl management On cost ءه ...
  • -Damanpour, F. ; Szabat, K.A. _ Evan, W.M. (1989). _ ...
  • 6 Jan., 2016 UT conferee center, Tehran ...
  • -Duck, J.D. (1993). _ Managing change: _ art of balancing", ...
  • -Fineman, S. (Ed.) , (1993). _ Emotion in organizations" _ ...
  • -Fornell, C. ; Larcker, D.F. (1987). " Evaluating structural equation ...
  • -Fowler, S.W. ; King, A.W. ; Marsh, S.J. ; Victor, ...
  • -Gerbing, D.W. _ Anderson , J.C. (1988). _ An updated ...
  • -Hart, S.L. (1995). _ A natural resource-based view of the ...
  • An emotion-based view of strategic renewal" _ advances in Strategic ...
  • -Kilbourne, W.E.; Mittelstaedt, J.D. (2011). _ From profligacy to sustainability ...
  • -Leary, R.Bret; Vann, Richard J. _ Mittelstaedt, John D. ; ...
  • -Li, X. _ Mitchell, R.K. (2009). _ The pace and ...
  • -Locke , E.A. ; Latham, G.P. (1999). _ A theory ...
  • -Marcus, A. _ Geffen, D. (1998). _ The dialectics of ...
  • 6 Jan., 2016 UT conferee center, Tehran ...
  • -Mariadoss, Babu John ; Silpakit Tansuhaj, Patriya; Mouri, Nacef (2011). ...
  • -M edina-Munoz, _ _ Garcia-Falcon, J.M. (1998)." Sustainability as a ...
  • The Sources of management innovation: When firms ءه -Mol, M.J. ...
  • -Montealegre, R. (2002). " A process model of capability development: ...
  • -Nunnally, J.C. (1978). " psychometric theory : _ 2d ed. ...
  • -OECD (2005). _ The measuremet of scientific and technological activities ...
  • -Rafaeli, A. ; Worline, M. (2001). _ Individual emotion in ...
  • -Ren, L. ; Xie, G. _ Krabbendam, K. (2010). _ ...
  • -Rodriguez, M.A. ; Ricart , J.E. _ Sanchez, P. (2002). ...
  • -Rosenbusch, N. _ Brinckmann, J. ; Bausch, A. (2011). _ ...
  • -Russo, M.V. ; Fouts, P.A. (1997). _ A resource-based perspective ...
  • 6 Jan., 2016 UT conferee center, Tehran ...
  • -Shahbazpour, M. _ Seidel , B. (2006). " Using sustainability ...
  • -Sok, Phyra; Ocass, Avon; Sok, Keo Mony (2013). " Achieving ...
  • -Stern, P.C. (2000). _ Toward a coherent theory of env ...
  • -Thomke, S. H. (2003). _ Exp erimentation matters: Unlocking the ...
  • -Toegel, G. ; Anand, N. ; Kilduff, M. (2007). _ ...
  • -Vroom, V.H. (1964). _ Work and motivation :0 , Wiley ...
  • -Wagner, M. (2005). _ Sustainability and competitive advantage: Empirical evidence ...
  • -Wang, Y. ; Lo, H. ; Yang, Y. (2004). _ ...
  • -Wernerfelt, B. (1984). _ A resource-based view of the firm ...
  • -Zhao, Y. _ Tamer Cavusgil, S. (2006). _ effect of ...
  • -Zhou, J. ; George, J.M. (2003). " Awakening employee creativity ...
  • 6 Jan., 2016 UT conferee center, Tehran ...
    • نمایش کامل مراجع