An Examination of the Reasons for the Attractiveness of Brokerage as an Occupation

Brokerage is a term used to refer to facilitating a transaction in return for a fee. It is, in fact, a business service which centers on acting as a middleman and connecting the parties to a deal. By examining the theoretical and practical aspects of brokerage, the paper seeks to discover the factors which have made brokerage an attractive occupation. The method used here to gather the necessary data is survey research where a questionnaire is used to collect information to help us understand the current as well as the desired situation, rank the factors that make brokerage an attractive line of business, and decide which indices to use in our evaluation. The statistical population and sample used in this piece of research consisted of brokers active in the fields of real state, automobiles and motorcycles, stock exchange, foreign currency, insurance, carpets, and so on who were doing business in the cities of Tehran and Shiraz. Given the brokers’ substantial income, the following reasons have been identified to explain why people are eager to enter this profession:- 1 The absence of legal supervision- 2 Tax evasion- 3 Making more money with less difficulty- 4 The absence of accountability- 5 No requirement for investing funds or allocating resourcesOn the whole, the results obtained from this research indicate that there is no common attitude towards this occupation among its practitioners. However, if we aggregate all opinions on the subject, then it becomes possible to conclude that there is a negative attitude towards this occupation amongst the public.

کلیدواژه ها:

Brokerage ، Intermediation ، Middleman ، Principal ، Marketing ، Marketer