Factors influencing Consumers’ attitude towards organic agricultural products

سال انتشار: 1394
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 613

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شناسه ملی سند علمی:

ASECONF01_029

تاریخ نمایه سازی: 30 بهمن 1394

چکیده مقاله:

Organic farming has a vital role in sustainable development and the main factor in the organic farming development is consumers demand and attitudes determine the demand. Thus the aim of this study is to determine the factors influencing consumers' attitudes toward organic agricultural products. The study in functional with correlation method. Cronbach's alpha coefficient of the questionnaire between 0.7 to 0.8, was calculated. The population includes those people who consume at least one group of organic product (horticultural, vegetables, livestock, dairy and crops). Due to the fact that the total amount of population society is a function of time first, a statistical model to determine sample size was presented and according to Cochran formula, 124 subjects were selected by simple random sampling. Results of regression analyzes indicated that the variables of health awareness, knowledge of organic products, consumers' motivations and age, explained 32 % of the changes in attitude about organic products.

نویسندگان

SHamsi Ranjbar

Science and Research Branch, Islamic Azad University, Tehran, Iran

M Omidi Najafabadi

Assistant Professor, Department of Agricultural Extension and Education, Science and Research Branch, Islamic Azad University, Tehran, Iran.

S. J. F Hosseini

Associate Professor, Department of Agricultural Extension and Education, Science and Research Branch, Islamic Azad University, Tehran, Iran

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