The importance of contemporary advertising and consumer behavior in the business

Certainly, for being successful in every market, all the marketers should be familiarized with some concepts and their functions. One of the most prominent content which plays the crucial role is the advertising and consumer behavior. Furthermore, all of traders and businessmen should dominate all of these issues’ concepts and criteria. However, the present paper aims to highlight the impact of advertising in the diverse markets, and this report includes the initial concepts of advertising and consumer behavior and also their importance, the targets of them, some effective factors on customer behavior and different ways and techniques of advertising, the prominence of research and substantial steps in the advertising aspect and ultimately, the future of ads and its methods. In addition, there are some latest statistical data and information based on worldly famous resources and some predictions about the importance of digital media in high competitive environment.

کلیدواژه ها:

advertising concepts ، consumer behavior importance ، digital ads