Prioritization Of Tourist Attraction Factors of Tehran As A Destination

The The abstract Researches claim that a large number of tourists choose Tehran as a destination for tourism. It is important for origin and destination countries’ planners and politicians in order to determine tourist attraction factors and their prioritization is very important. In this research, we try todetermine tourist attraction factors in Tehran as a destination. Tourist attraction factors are determined based on literature. Then, using the samemethod and pair-wise comparison, five criteria are determined to analyze these factors and finally these criteria will be weighted. We have used LSMmethod in order to rank twenty five tourist attraction factors in Tehran. Library-based studies are used in order to prepare theoretical fundamentalsand research background. Questionnaires were used for data collection in order to determine factors’ significance and prioritization. The researchsample consists of experts in this field. First factor of tourists’ attraction to Tehran is Suitable facilities based on results and the final and low importance factor is music

کلیدواژه ها:

Destination competitiveness ، tourist attraction Factors ، Lsm1 ، Prioritizatio