Study of the current status and future perspective of E-Commerce in IRAN

In Iran there is absence of technical Electronic-Commerce knowledge among majority of the businessmen and this has attributed a lot to the slow progress of e-commerce in the country.The main purpose of this paper is to develop a framework Electronic-Commerce Plan ―which achieved an important role and is facing remarkable acceptance in trade operations in the country. The target of this quantitative paper is to identify proof for the important of e-commerce for the progress of trade in Iran based on the turban king model, and also this study is based on applied research which proposed and validated a predictive model inspired by the technology acceptance model and diffusion of innovation theory and other relevant components.Using Spss software To validate the descriptive research model, a questionnaires designed with 33 questions and 225 participants with different educational back ground chosen randomly with different ages between 22 to 62 years old ,activating in 02 different firms, designed in likert’s scale type and using spear man correlation coefficient analysis and is collected from top managers and specialists/officials active in information technology and commerce industry with clustering method within total period of 03months.Finally, an integrated model based on the expectations of the participants and the analyzing statistical result in cronbach’s alphas and regression T.tests the method. for the current process of developing national electronic commerce model ,the test was performed on the total questions in which the amount of Alfa equaled 28883 and also to examine the nature of test in the questions, which was performed for the sake of evaluating the supposition model , the aforesaid test was performed and showed the reliability of the test to analyze the validity of strategically planning situation model as well as the future perspective of comprehensive e-commerce plan in Iran.

کلیدواژه ها:

e-commerce ، e-business ، electronic commerce model