An Evaluation to the Three-Layer ECRM&CRM Performance inBanking Sector, in Order to Help Anti-Money Laundering Systems

سال انتشار: 1393
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,179

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شناسه ملی سند علمی:

ECDC08_005

تاریخ نمایه سازی: 6 آذر 1393

چکیده مقاله:

Nowadays many businesses have realized the importance of customer relationship systems to help the potential of it to gain new customers, keep oldcustomers , adding value to their products and services by a more effective communication. With further development of information technology, customer relationships is also very important in the field of financial since many of the finance and banking transactions done via internet and physically presence of customers are not required. This situation provides an opportunity for banks to use the implementation of efficient systems of customer relationship to attract customers and gain a competitive advantage over competitors. On the other way, having anti-fraud and anti-money laundering systems, is an important issue for banks and governments that cause normal and secure economic – financial cycle as well as a wide range of trusted clients (large or small, domestic or foreign, etc). For an optimal performance of these systems, weneed to have some basic information that are properly collected and analyzed. In this article we have tried to evaluate a number of ECRM&CRM criteria in our bankingsystem and further be investigate which of these criteria might be more effective for use in anti-fraud and anti-money laundering systems to be used later inthese systems.

نویسندگان

Hamid Faraghian

Marketing Management Department, University of Isfahan CampusIsfahan Province, Iran

Somaye Salehi

Marketing Management Department, University of Isfahan CampusIsfahan Province, Iran

Masoud Hekmatpanah

Department of Management, College of Management, Ardestan Branch, Islamic AzadUniversity, Esfahan, Iran

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