The Role of Training in Digital Transformation Culture: A Case Study of Bank Melli Iran

this study examines the impact of structured training programs on strengthening digital transformation culture at Bank Melli Iran. Using a quasi-experimental pre-test/post-test design with a control group, ۳۸۰ employees were randomly selected and assigned to an experimental group (training participants) and a control group (non-participants). Data were collected using a researcher-developed ۲۰-item questionnaire (Cronbach's alpha = ۰.۹۵۴) and analyzed through analysis of covariance (ANCOVA). Following the implementation of a two-year training program, the experimental group achieved a significantly higher mean score in digital transformation culture (۶۵.۳۴) compared to the control group (۵۹.۸۳) (p < ۰.۰۰۱). The findings indicate that targeted and specialized training programs can serve as a strategic mechanism for institutionalizing five key dimensions of digital culture: agility, data orientation, customer centricity, innovation, and ecosystem orientation. The study concludes that, beyond technological investments, sustained development of human capital through an integrated training system aligned with organizational transformation strategies is critical to achieving successful digital transformation in banking institutions.

کلیدواژه ها:

Training ، Covariance Analysis (ANCOVA) ، Digital Transformation ، Digital Culture