Financial Productivity and Marketing Strategies in Municipality Cultural Centers of Iran

This analytical study explores the financial productivity and marketing strategies of municipality cultural centers (MCCs) in Iran as part of urban management reform. The research focuses on how municipalities, through these centers, can generate sustainable revenue while enriching citizen participation and cultural branding. Data were collected from prior empirical and policy studies between ۲۰۱۸ and ۲۰۲۴. The findings reveal that effective customer relationship management (CRM), digital marketing, and adaptive budgeting significantly enhance financial efficiency and social engagement. The study concludes that integrating business-like models with cultural municipal functions promotes both financial independence and civic trust.

کلیدواژه ها:

Municipality Cultural Centers ، Financial Productivity ، Urban Marketing ، CRM ، Iran