Artificial Intelligence Adoption in Organizations: Challenges, Opportunities, and Impacts on Business Performance

Artificial intelligence, as one of the most important transformative technologies of the ۲۱st century, plays an important role in the development and improvement of organizational performance. Today, organizations have moved towards using artificial intelligence-based technologies to increase productivity, reduce costs, improve service quality, make smart decisions, and increase competitive advantage. The use of artificial intelligence in organizations has become a key factor in improving decision-making, increasing productivity, and reducing costs. Managers and executive teams need intelligent technologies to process large volumes of data and extract meaningful information. Meanwhile, artificial intelligence, with its data analysis, machine learning, and trend forecasting capabilities, plays an important role in the transformation of organizational management. Organizations use new technologies to optimize various processes, from strategic decision-making to customer interaction. Automation of organizational processes, as one of the important tools in this direction, provides the basis for the effective implementation of artificial intelligence and reduces the dependence on manual interventions. Despite the many benefits, the adoption and deployment of this technology is accompanied by challenges such as employee resistance, lack of skilled labor, high costs, security issues, and ethical concerns. This article comprehensively examines the opportunities, challenges, and impacts of adopting artificial intelligence on business performance and provides solutions for its successful deployment.

کلیدواژه ها:

Artificial intelligence ، technology adoption ، digital transformation ، organizational performance ، business ، innovation