Marketing Under Sanctions: Adaptation Strategies in Iran's Petrochemical Industry - A Systematic Review

This study examines the marketing strategies of the Iranian petrochemical industry under international sanctions. Using a systematic review and analysis of ۶۷ authoritative articles from ۲۰۱۰-۲۰۲۴, successful strategies including relational networking, financial flexibility, and digital transformation have been identified. Findings show that companies that have used informal networks, flexible payment terms, and a focus on regional markets have been able to maintain their presence in international markets with a success rate of ۸۵%. This research presents a “resistance marketing” model for industrial sectors in similar conditions.

کلیدواژه ها:

International marketing ، economic sanctions ، petrochemical industry ، adaptation strategies ، Iran