The Impact of Corporate Sustainable Governance on Corporate Reputation Management Among Employees' Perceptions

Sustainability has emerged as a critical element for businesses, governments, and societies. As global and local challenges intensify and social expectations grow, organizations are increasingly held accountable not only for their financial performance but also for their environmental and social impacts and, subsequently, their reputation. In this context, ESG as a sustainability framework has become a strategic tool in administering an organization. As stakeholders demand a high level of transparency and responsible behavior, effective sustainable governance plays a significant role in shaping perceptions, building trust, and fostering long-term brand loyalty from inside the organization. Moreover, the rise of the ESG framework has elevated the importance of sustainability efforts not merely in some environmental practices but also with measurable environmental, social, and governance goals from inside the organization to outside the organization for stakeholders. Against this backdrop, this study explores the influence of ESG context on sustainability initiatives and reputation management. The individuals involved in this research will include the organization's key stakeholders; employees will be engaged through effective and systematic data collection methods to measure this matter. This study aims to indicate that clear and consistent sustainable governance significantly influences stakeholders’ positive perception of the organization’s sustainability performance, which is not limited to environmental activities, and it might be possible to strengthen brand image. Moreover, the strategic value of sustainable governance in enhancing brand credibility and advancing sustainability goals. It underlines practical points for improving message delivery within the ESG framework to foster trust, engagement, and long-term brand value.

کلیدواژه ها:

Corporate Reputation ، Sustainable Governance ، ESG ، Employee