Advertising Architecture: Analyzing the Socio-Cultural Implications of Commercial Spaces in Global Cities

In recent decades, the emergence of international brands and the expansion of modern commercial spaces have given rise to what may be called advertising architecture: a form of design that transcends functional requirements and becomes a cultural and social medium. Flagship stores, shopping malls, and branded commercial spaces, with their distinctive and identity-driven designs, not only shape consumer experiences but also reproduce values, transform lifestyles, and redefine urban identities. Focusing on the socio-cultural implications of advertising architecture, this article demonstrates that such spaces are powerful instruments of cultural globalization while simultaneously posing a threat to the continuity of local identities. Through case studies, theoretical review, and urban analysis, this research highlights how advertising architecture fosters consumerism, reshapes cultural patterns, and redefines the spatial identity of contemporary cities.

کلیدواژه ها:

Advertising Architecture ، Branding ، Consumerism ، Global Cities ، Urban Identity ، Cultural Transformation