AI as the Artisan's Digital Assistant: Redefining the Paradigm of Bespoke Design in Contemporary Haute Couture

This research explores the transformative impact of Artificial Intelligence (AI) on the conceptual and operational frameworks of Haute Couture, redefining the notions of "originality" and "craftsmanship" in the digital era. Adopting a descriptive-analytical approach, the study examines advanced digital tools including anthropometric ۳D scanning, parametric design, and fabric simulation—complemented by a qualitative case study of Iris van Herpen's algorithmic aesthetics. The results indicate that AI functions as a "Catalyst for Augmented Creativity" rather than a substitute for human intuition. By liberating designers from technical and computational constraints, AI facilitates a transition toward "Digital Craftsmanship," where the designer evolves into a "Director of Dreams," orchestrating complex data into organic forms. The synthesis of human artistry and machine logic facilitates a transition toward "Ethical Aesthetics." This synergy not only achieves environmental sustainability through zero-waste nesting algorithms but also ensures hyper-personalized perfection, recognizing human anatomy as a dynamic, living sculpture.

کلیدواژه ها:

Haute Couture ، Artificial Intelligence ، Digital Craftsmanship ، Iris van Herpen ، Zero-Waste Fashion ، Parametric Design