Examining the perceived awareness of university administrators about the necessity of having a virtual international branch in every university (a case study of the future research of universities in Khorasan Razavi province)

The goal of the educational system is not only to educate only accessible individuals, but any university can use the potential of cyberspace and fulfill its educational mission for any individual, whether they are accessible or not geographically accessible. Therefore, the international virtual university provides more choice for students and, in addition to relative satisfaction, can improve the quality of education for students to the highest possible level. In addition, due to the existence of a larger market (Iran's peripheral countries), it increases the number of students and, if there is effective management in the university, it can also improve the quality of the university. The present study is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study is all universities of Khorasan Razavi province and especially Payam Noor University due to its mission. Considering that the number of real decision-making managers in these universities (high, intermediate and influential) (formal and informal) is almost unknown, the sampling method in the present study is non-probability available, which according to the Cochran formula, the sample size of the study was estimated at ۳۸۴ people. To collect data for this study, a researcher-made questionnaire was used to measure the variable of managers' awareness of the need to discover new markets and a standard questionnaire by Chen and Gong (۲۰۰۹) was used to measure the variable of social responsibility. After confirming the validity and reliability of the questionnaire, the relationship between the variables was analyzed using the structural equation method and Lierzel software. Finally, all hypotheses were confirmed and it was shown that the perceived awareness of the need for an international branch in each university has a positive and significant effect on improving the quantity and quality of university education by mediating the social responsibility of managers and decision-makers in Mashhad universities. Finally, practical suggestions were presented regarding each of the variables and the need for global insight and knowledge of managers.

کلیدواژه ها:

persive ، virtual university ، branch ، manager