Evaluating the Return on Investment (ROI) of Sports Projects with a Sustainable Development Approach

Urban sports projects not only enhance citizens' health and well-being but also generate significant economic, social, and environmental impacts. Evaluating the Return on Investment (ROI) with a sustainable development approach provides a comprehensive assessment of costs and benefits and enables municipal managers to make optimal resource allocation decisions. This study aims to design a sustainable ROI evaluation model for urban sports projects. The research is applied and descriptive-analytical, employing a mixed-methods approach (qualitative and quantitative). Data were collected through questionnaires, interviews with project managers and experts, and financial document analysis. The results indicate that economic indicators (direct revenue, reduction in social costs), social indicators (citizen participation, public health), and environmental indicators (energy and water efficiency, waste management) all significantly influence sustainable ROI. The proposed model offers a practical tool for municipal decision-makers and can contribute to achieving sustainable development goals in urban sports projects.

کلیدواژه ها:

Return on Investment ، sports projects ، sustainable urban development ، municipal financial management ، economic evaluation