A STUDY ON THE ROLE OF FINANCIAL ANALYTICS IN ENHANCING ORGANIZATIONAL DECISION-MAKING

Financial analytics has emerged as a critical tool for modern organizations, enabling informed decision-making through data-driven insights. This study examines the role of financial analytics in optimizing resource allocation, forecasting trends, and identifying risks. By analyzing responses from ۱۰۰ participants, the study highlights key factors contributing to the successful implementation of financial analytics. The application of a chi-square test explores the relationship between analytics adoption and improved decision-making. Findings provide actionable recommendations for leveraging financial analytics to achieve organizational efficiency and strategic objectives.