The Application of Artificial Intelligence in E-Commerce with a Focus on Supply Chain Management

In this article, we explore the application of artificial intelligence (AI) in e-commerce and supply chain management. With its remarkable capabilities, AI has created significant transformations across various industries, including manufacturing, healthcare, finance, transportation, agriculture, and construction. In the manufacturing sector, AI is utilized for quality control, predicting failures, and optimizing production processes. In the financial industry, AI is employed for fraud detection, risk management, and financial data analysis. Digital transformation and the integration of electronic commerce have enabled enhanced customer experiences and transactions in e-commerce. Machine learning, with capabilities such as facial recognition, auditory content understanding, and language translation, play a central role in trade exchanges. These machines facilitate the exchange of information, goods, services, and payments, thereby creating economic value for society. Consequently, AI provides innovative solutions and plays a crucial role in improving business processes and supply chain management, steering the future of e-commerce towards greater efficiency and cost reduction. Within the realm of AI, extensive applications in e-commerce can be observed. These applications include personalizing customer experiences, optimizing inventory management, and enhancing logistics tracking and optimization. Ultimately, the use of AI in e-commerce not only improves business processes and reduces costs but also helps companies achieve greater productivity and stay in sync with technological advancements.

کلیدواژه ها:

Artificial intelligence ، E-commerce ، Improvement ، Supply chain ، Personal