Investigating Factors Affecting the Adoption of E-Business in Companies in The Shiraz Industrial City

This study, titled Investigating Factors Affecting the Acceptance of E-Business in Companies in the Shiraz Industrial Park, sought to find factors affecting the acceptance of e-commerce in companies. The present study is descriptive-correlational. The statistical population of this study is companies located in the Shiraz Industrial Park. Simple random selection method was used to select the sample. The questionnaire of this study was adapted from the research of Aileen et al. in (۲۰۱۷). Data analysis will be carried out using SPSS version ۲۵ software. Multiple linear regression was used to test the variables to determine the existence of a significant relationship. The results indicate that innovation characteristics have an effect on the acceptance of e-business. Organizational characteristics also have an effect on the acceptance of e-business. Finally, it was determined that environmental factors have an effect on the acceptance of e-business.

کلیدواژه ها:

E-commerce acceptance ، industrial park ، business