Application of yin ۲۰۰۹ models in Persian translation of English social movie title

Translation Studies is the scholarly field that includes the theory, analysis, and application of translation.Audiovisual (AV) refers to electronic media that incorporates both auditory and visual elements, utilized indiverse formats such as presentations, films, and live performances. . According to Xuedong Shi (۲۰۱۴),foreignization translation strategies are currently the mainstream in translating film titles, but they shouldcoexist with domestication for a long time. Translators must understand the characteristics of English film titles,consider factors like content and target audience psychology, and use basic methods like literal translation, freetranslation, and transliteration. Foreignization translation is practical, appropriate for different translations, andcaters to audience preferences and cultural exchange. It increases commercial value and enhances culturalexchange between nations. The use of foreignization depends on the translation practice’s needs, and thetranslations should reflect the values of English film titles. This research is descriptive and survey-type. At first,the titles of English family-genre films were extracted from the Digi Movies website, and then their Persiantranslations were extracted. Subsequently, the data was categorized and organized into numerical andpercentage tables based on Yin's (۲۰۰۹) theoretical framework

کلیدواژه ها:

Translation studies ، audiovisual translation ، subtitling