The role of social networks in international marketingand improving exports in the Middle East marketswith a focus on Apple Co

The Middle East region has witnessed a significant surge in social media adoption, presentinga unique opportunity for businesses to leverage these platforms for international marketing andexport improvement. This study explores the multifaceted role of social networks in thiscontext, examining their impact on market research, brand building, targeted marketing, andultimately, export performance. Through a comprehensive review of the literature and a caseanalysis of a company successfully utilizing social media for export growth in the Middle East,the study identifies key strategies and challenges associated with this approach. The findingshighlight the potential of social networks to enhance international marketing efforts andcontribute to export success in the MENA region. This study explores the use of social mediafor export improvement in the Middle East through a case analysis of Apple Inc. The analysishighlights Apple's well-defined social media strategy, which encompasses localization(dedicated Arabic channels, culturally appropriate content, right-to-left language support),community engagement (customer service, contests, influencer partnerships), productpromotion (localized announcements, special offers), and brand image building (innovationemphasis, customer testimonials, event participation). This multi-pronged approach fostersbrand awareness, and customer engagement, and ultimately, contributes to Apple's exportsuccess in the Middle Eastern market.

کلیدواژه ها:

Social networks ، international marketing ، export performance ، Middle East ، marketresearch