The Impact of Using ChatGPT on the Future of Insurance Industry in Iran

Background and Purpose: Insurance- the basis of financial security and economic development—is being reshaped by technological progress, societal shifts, and innovative business models. Technology is advancing at an unprecedented pace. this change and progress, artificial intelligence (AI), especially OpenAI’s language model, ChatGPT revolutionize the World by digitally transforming every industry in the coming years. This study aimed to identify the transformative effect of ChatGPT on the future of insurance, highlighting its potential applications, considerations, and implications.Methodology: In this paper we highlighted the main challenges and usefulness of using ChatGPT and utilized the data collected through questionnaire survey to the employees of Insurance companies as a case study. In qualitative section of the study, data collection instrument of the texts was based on content analysis technique. To estimate the number of sample population, the Cochran formula was used and Data collection instrument in quantitative section was the structured questionnaire which its validity and reliability was measured using content validity and retesting. Findings and Values: As a result, ChatGPT as a public tool developed by OpenAI, and its underlying technology, Generative Pretrained Transformer can help insurance companies select appropriate strategies to get a sustainable growth and global development in international markets. The future of countries, business and individuals will depend more than ever on whether they embrace digital technologies.

کلیدواژه ها:

Insurance Industry ، Artificial Intelligence ، ChatGPT ، Customers