Performance Evaluation of organization dependent of market (Case study: insurance industry

As long as organizations are struggling to survive. They know their needs in national and global arenas, must the principle of continuous improvement to put up the top. Thisprinciple cannot be achieved unless the field is possible to achieve improved performance management. Performance evaluation system with flexible programs to fit the pattern ofthe organization's mission, goals and makes a significant contribution in today's dynamicenvironment. In this paper said the performance evaluation literature and performance evaluation importance also by deduction of told subjects presentated questionnaire for organization performance evaluation in context of market then for indicate questionnaire efficiency we done one case study in insurance industry

کلیدواژه ها:

performance Evaluation ، marketing ، insurance industry