Exploring the Impacts and Utilization of Colors in UI/UX Design for Websites and Applications
محل انتشار: پنجمین کنفرانس بین المللی محاسبات نرم
سال انتشار: 1402
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 24
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شناسه ملی سند علمی:
CSCG05_096
تاریخ نمایه سازی: 9 اردیبهشت 1403
چکیده مقاله:
Colors significantly impact user experience (UX) and user interface (UI) in software applications and websites. Emotional states influence cognitive behavior during interactions. Leveraging colors based on physiological and psychological effects enhances usability. Efficient colors directly impact effectiveness, while satisfaction and pleasantness indirectly affect outcomes. Additionally, colors have the ability to capture the user's attention and simultaneously create an environment that elicits emotional responses. Through careful selection, the use of appropriate colors can optimize outcomes. Colors play a crucial role in establishing emotional connections with users. By combining shades that align with a brand's identity and evoke the desired emotional response, UX designers can create a pervasive and engaging user experience. For example, vibrant and dynamic colors may be used to instill a sense of energy and enthusiasm, fostering user engagement. A study was conducted, including participants, to investigate the expectations users have regarding the use of colors in applications and websites. The study revealed that users indeed have specific expectations when it comes to utilize different colors in design of websites and applications.
کلیدواژه ها:
نویسندگان
Anita Vojdani Roshan
Department of Computer Engineering, University of Guilan, Guilan, Iran;
Amirreza Seighali
Department of Computer Engineering, University of Guilan, Guilan, Iran;
Abdorreza Hesam Mohseni
University Lecturer of Computer Engineering, University of Guilan, Guilan, Iran;