Interactive Digital Marketing and Artificial intelligence: A literature Review

Interactive Digital Marketing(IDM) is a mutual-communication to marketing and advertising that allows consumer to engage directly with brands. It is known as one of the tools for identifying customer satisfaction. Today, Interactive marketing with an Artificial Intelligence(AI) Applications is not only a choice but also a necessity for success in any business. Recent developments in this field of study have heightened the need for IDM.Entrepreneurship marketing is the overlap between entrepreneurship and marketing. It is the behavior by any individual and/or organization to establish and promote market ideas while developing new ones to create value. Over ۱۹۹۰s-۲۰۰۰s Digitalization has revolutionized the consumer and industrial markets. Creating IDM among organizations that link this concept with an AI has become a pervasive practice. The aim of this paper is to provide a review of the extent literature of IDM, because the boundaries of the concept are not clear, we begin by defining the concept and delimiting various types of IDM strategies before identifying a set of potential benefits and risks associated with its strategies. Finally, we identify key questions and issues of IDM and AI strategies with sample examples.

کلیدواژه ها:

IDM ، AI ، Literature review ، Benefits and Risks ، Entrepreneurial Marketing