Tayyib Concept in Case of Pistachio (Pistacia vera) Supply Chain: Production, Processing & Distribution

BackgroundGrowing Muslim population intend to consume Halal food products. In Quran, in context of food, the term 'Halal' isaccompanied with 'Tayyib' which has been addressed in many publications in recent years. Muslims believe thatconsuming Tayyib food besides being safe and of superb quality, could guaranty positive effects on their characterand personality.Scope and approachSince Tayyib as a new trend and a marketing opportunity is going to be widespread in food industries, its concept,goals and related standards should be defined precisely. In this article, supply chain of pistachio as a strategic productin Iran was assessed in order to implement Tayyib pistachio risk management plan.Key findings and conclusionThis study, defines five Tayyib indices (Halalness, Healthiness and Safety, Originality, Desirability andAttractiveness, Efficacy) based on definition of Tayyib concept retrieved from Quran and related publications. Withrespect to described Tayyib indices, critical factors in pistachio supply chain were clarified, that could be used as thefirst step for implementation of Tayyib risk management plan in pistachio production.

کلیدواژه ها:

Tayyib ، Halal ، Pistachio ، Supply Chain