Provide a model for an e-commerce system with the impact of artificial intelligence

Purpose: In less industrialized today, competition is as fierce as in e-commerce.Not just online and physical stores, but the entire Internet space is competingwith online retailers. Today, AI-based platforms are a vital element for ecommercesuccess. Artificial intelligence in digital marketing plays a constructiverole in data-based decisions, because through deep learning (Deep learning) canpredict user behavior from beginning to end of the purchase path. In today'sworld, customer behavior has changed.Methodology: When a customer feels a need, they first search for it on theInternet. Accordingly, many e-commerce retailers, with artificial intelligencecapabilities, try to integrate textual, visual, and audio capabilities; Especiallythrough "conversation business" to attract more customer attention. Retailersbecause customer needs are growing rapidly; They are always trying to have thebest sales. Accordingly, if brands want to be more durable, the principle is toconsider the needs of customers who are growing rapidly; One of the importantpriorities is business strategies.Findings: Therefore, the role of chat bots, which are actually computerprograms designed to simulate conversations with human users on the Internet,is very important in "conversation business”.Originality/Value: In this study, the effect of artificial intelligence on ecommerceis investigated and the most important functions of this tool areanalyzed.

کلیدواژه ها:

E-Commerce ، Artificial Intelligence ، EBusiness ، Business Intelligence