Opportunities and Threats of Digital Technologiesfor Tourism Industry

The tourism industry has thrived over the past decades thanks to rapid advances in digital technology. In this context, fabricated insights and machine learning innovations have created smart advanced devices, which have further changed the tourism concept of management as smart tourism. However, just like the development of a single technology with some positive opportunities followed by some detrimental downsides, smart digital technology also comes with some promising hopes and concerns. This study examines the opportunities and threats of six major smart technologies, including smartphones, smart wearable devices, smart cards, augmented reality, virtual reality, and smart robotics.

کلیدواژه ها:

Smart Tourism ، Smart Digital Devices ، Augmented Reality (AR) ، Virtual Reality (VR) ، Artificial Intelligence (AI)