مقایسه‎ی رضایتمندی مشتریان بانک‎های خصوصی و دولتی در سیستم بانکداری ایران با استفاده از مدل میشرا

This study is aimed at exploring the determinant factors and hence developing dimensions of customer satisfaction for public and private banks. Two-stage factor analysis was computed to arrive at the dimensions of customer satisfaction. The study revealed five dimensions of customer satisfaction for public and private banks respectively. Those are:Service orientation, diligence, adherence, value of money, and amiability.In Mashhad city the level of satisfaction for both public and private banks is higher than average (%۵۰). Among the satisfaction dimensions the higher rate devotes to staff behavior which is %۸۰ and the lower rate devoted to staff paying attention to customers which is %۵۴.۸ in the private banks. The correspondent dimensions for the public banks relate to the staff behavior and revealing information to the customers which is %۸۰ and %۵۹ respectively. Overall the level of satisfaction in the nationalized and private banks is ۲۵.۲۲ and ۲۴.۱۴ respectively.

کلیدواژه ها:

بانکداری خصوصی ، دولتی ، رضایتمندی مشتری ، مدل میشرا