Identification and ranking of complementary tourist attractions in Mashhad, Iran

Due to the existence of the holy shrine and the appropriate infrastructure in Mashhad, this city has considerable potential for travel, especially in the field of religious and cultural tourism. Of course, the holy shrine itself attracts many pilgrims to the city, But the point is that all pilgrims, according to their own strength and need, spend only some hours a day in the holy shrine, so creating some places and attractions that are appropriate to the sacred cultural and religious state of Mashhad are needed to fill tourists’ leisure times. Therefore, this study aims to identify and introduce new and modern complementary attractions in Mashhad, with a view of diversifying and expanding cultural, historical, recreational and entertainment attractions, so to gain this purpose; Descriptive-analytic method was used. Accordingly, ۱۰۳ tourist attractions have been selected from cities around the world and ranked by experts in the field of tourism by AHP method. The results of this ranking show that the group of attractions that entertain the whole family and bring joy and excitement would be more capable of execution. Accordingly, thematic parks are ranked ۱, amusement parks are ranked ۲ and cultural attractions are the next.

کلیدواژه ها:

Complementary Tourist Attractions ، International websites ، Trip-advisor ، Tourist arrivals.