Teacher Recruitment Online Advertisement of Private Language Institutes: A Discourse Analysis

The current study tends to analyze the discourse of teacher recruitment advertisement released by private English language institutes in the online platforms of Hamshahri and Divar websites. Since, due to the overwhelming use of smart devices in today’s modern societies and technology advancement, new techniques of advertisement (Baert, ۲۰۱۷) arose in virtual space and teacher recruitment ads have always been eye-catching for student teachers or experienced one, this study seems to be useful to improve recruitment criteria and status. Furthermore, various features and aspects of these ads are being considered in this study in order to shed light on the hidden spots and issues in teacher hiring ads. In this paper, the researcher analyzes the online ads from a critical discourse perspective to found the areas that are most paid attention to online teacher recruitment advertisements. The study revealed interesting insights into teacher recruitment online ads and suggests some ways to enhance the situations.

کلیدواژه ها:

Recruitment ، Teacher ، Online Advertisement ، Technology ، Discourse Analysis