A Semiotic Study of the Relationship between Form and Content in Theater Posters (Case Study: Women's Trick Play (۱۹۴۳))

Audience is one of the important pillars of the theater art. One way to win the audience ’sattention in the theater art is to use the announcement (post). A poster is a medium to state themessages and convey the concept. One of the ways to transfer the message is through the signs andits application to the visual arts and poster will be examined in this research as the field of signs’transfer. We deal with an investigation into the semiotics of the relationship between form andcontent in theater poster in ۱۹۵۰s (۱۹۴۱-۱۹۵۱) in Iran. In this era, the posters are often typicallycopied from European ones, which are reproduced in stone and monochrome, with no signs of thedesigner name on themselves. This study seeks to achieve the main purpose, which is the maincharacteristic of the posters and the relationship between poster form and its content with the playcontent in ۵۰s decade referring to its findings and studies in relation to the issue in question i.e. aninvestigation into the relationship between form and content in theater posters in ۱۹۵۰s. Theresearch specifically addresses the issue about the women's trick theater poster (۱۹۵۰s).

کلیدواژه ها:

Theater Poster ، Form ، Content ، Layered Semiotics ، Women's Trick Theater Poster ، Iranian Graphic History