The influence of marketing mix in financial development of wrestling

The present study examined the effect of marketing mixin the financial development of wrestling sport. The present studywas done with a qualitative approach. The research tool was semi -structured interview. Using the method of Strauss and Corbinmethod, by obtained data from interviews with 16 experts in thefield of marketing and wrestling officials Coding steps wasperformed. The codes obtained from the interview included 26codes. Concepts included increasing distribution channels in thedevelopment of wrestling, strengthening field and virtualadvertising, diversifying ticket pricing, places available to watchwrestling matches, and the quality of the presentation of thewrestling.

کلیدواژه ها:

marketing mix ، wrestling ، product