Impact of Strategic Distribution Management on Financial Performance by Explaining the mediating role of HRMCapabilities and Innovation

Adoption of successful distribution strategies provides a good platform for the growth of financialperformance of companies, which is itself affected by the ability of human resources in this sector. Thus, theaim of this study is to investigate the effect of strategic management of distribution on financial performanceby explaining the mediating role of human resource management and innovation capabilities. The methodused in this study is applied in terms of purpose and descriptive in terms of descriptive nature. The statisticalpopulation of the research is N=140 one of the managers of the distribution and marketing department ofpharmaceutical companies based in Tehran. According to the statistical population in this study, usingMorgan table, n =103 people were selected as a sample by simple random sampling method. A total of 29questions were used to collect four standard questionnaires on the dimensions of distribution strategy,Moghimi and Ramazan (2012) and financial performance and human resource management and innovationcapabilities, chad Chaudhry et al (2019) To analyze the data, Clomogrov-Smirnov tests were used to confirmthe normality of data distribution and T-test and path analysis to test the hypotheses using SPSS and SmartPLS software. The results of hypotheses showed that strategic distribution management has a positive andsignificant effect on financial performance by explaining the mediating role of human resource managementand innovation capabilities.

کلیدواژه ها:

Strategic Distribution Management ، Financial Performance ، Human Resource Management Capabilities ، Innovation