The new models of customer satisfaction

Studies of the evolution of theories and schools of management show that the orientation towards theclient, the quality increase, variety and speed in service providence has been on the agenda oforganizations since the 1990s. Focus on the customer is the concept that has been proposed as a keyfactor to achieve sustainable competitive advantage in the 1990s. Customer satisfaction survey and theinfluencing factors have found its importance as nearly a decade. In total, there are four concepts andtrends (manufacturing trends, product trends, trends in sales and marketing trends) that the for-profit andnon-profit organizations can review them and follow them up on the implementation of their marketingactivities.

کلیدواژه ها:

Customer Satisfaction ، Manufacturing ، Product ، Sales ، Marketing