THE IMPACT OF COMMUNICATING THE PREVENTION OF INFECTIOUS ADDICTION BY ADDRESS ON SOCIAL NETWORKING

Background and Aim : Message transmission in human communication plays a major role, although the message may have different forms Including speech, body language, image and .... Sometimes, for the abbreviation in the message, signs and symbols are used to convey the concept And in some cases also to encrypt and hide the main purpose. The most we get from our surroundings is through vision. The human brain is keen on analyzing information in an image Accordingly, if the message is transmitted as an image The impact and duration of its survival is more in the mind of the audience At the moment, it is also trying to get a little shuffled by the audience Use the shortest method to transfer concepts The most striking example is infophagia The purpose of this study was to investigate the effect of the transmission of addiction prevention messages via an infographic on the audience in social networks among students in a qualitative study.Methods : This study is a qualitative-quantitative research.Targeted sampling 20 students from higher education institutions of Mashhad in the academic year 1397-1398 were enrolled in a master s degree program that were studied in two groups of control and experiment. Preventive messages were provided to the experimental group in the form of an infographic and in the control group in the form of a texturized text. The research instrument was interview and questionnaire. Which is based on the theory of persuasion.The findings of the research were coded and ranked.Results : Findings of the research showed Students who received messages in the form of infographics After two weeks, more information was received than the students who received the messages through the text brochure Remembered In addition, the provision of infographics in virtual networks, due to easier access, makes students more referenced than print-outs that are not always available It was difficult.Conclusion : Providing preventive messages in ways and in new communication devices will be more effective than traditional methods.Infographics, due to the ease of presentation and rapid transfer of information,the lack of fatigue of the audience, the transmission of large amounts of information over a period of time, will attract more attention and attention of the audience.In addition, due to its low volume, it can be easily downloaded and uploaded on virtual social networks.

کلیدواژه ها:

Infographic ، Addiction ، Preventive messages ، Social Networks