Scientific Tourism, a new Brand in the Sustainable Development of the Lut Desert

One of the natural benefits of Iran is the Lut desert, which can be used for its natural and Eco touristic attraction to attract scientific tourism. In this regard, the purpose of this study is to branding tourism in order to develop the Lut desert. The library method was used to collect information. The research data were analyzed using a descriptive-analytical approach. The results of the study showed that Lut, with its desert nature, and its geologic and geomorphological nature, has many natural attractions that can attract scientists from all over the world. Among the talents of this region, is the nursing sky that is suitable for the construction of an international scientific observatory. Also, despite its diverse geomorphology, its desert-climatic nature, the existence of single-cell and protozoan biodiversity, and the variation of phonemes and flora in the Lut desert, the field is being developed for the establishment of scientific research laboratories on the medicinal properties of these species. On the other hand, having sophisticated geology, the presence of Clutes (Klutes) as natural landscapes has made its sandy pyramids unique in the world and provides grounds for research on its geomorphological features. Ancient sites such as the Derakhtangan civilization in Shahdad have provided more archaeological research and, finally, the establishment of the international research center - Lut tourism in the area, all of which are among the talents available for the development of scientific tourism in this pristine area. With the planning and management of tourism, it is possible to do this by developing the Lut desert.

کلیدواژه ها:

Scientific Tourism ، Scientific Brand ، Sustainable Development ، Lut Desert ، Tourism Management.