Driving factors for Adoption of Mobile Commerce Services by young adults

سال انتشار: 1387
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,996

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شناسه ملی سند علمی:

ICTM05_009

تاریخ نمایه سازی: 5 بهمن 1388

چکیده مقاله:

Mobile commerce bas been a buge success in terms of individuals adoption in many developing countries . This paper discusses the realities of m-commerce and the major differences between mobile commerce and internet - based e- commerce. Based on this understanding driving key factors that must be taken into consideration in order to adopt m-commerce applications and services is being descussed. the emphasize of this paper is on the driving factors that leads to success and adoption of m-commerce by young adults in developing countries.

نویسندگان

lila rajabion

department of information technology the university of prince mohammadbin fahd

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