An application of data mining techniques in assessment of Customer Lifetime Value
سال انتشار: 1388
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 2,234
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شناسه ملی سند علمی:
ICTM06_146
تاریخ نمایه سازی: 12 دی 1388
چکیده مقاله:
In late of 1980 , when - customer , oriented - enterprises worked in competitive markets , a new paradigm entered in customer relationship management (CRM) scope that was called customer lifetime value (CLV). CLVis the present value of all future profits for firms generated from a customer . CLV can be measured in different ways. According to recent researches, most of the proposesed models are mathematical models, but some tools like data mining can also be used to estimate CLV by analyzing customer information and transaction warehouses.
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نویسندگان
Mohammad jafar Tarokh
IT group department of industrial engineering K.N.tossi university of technology Iran
Mahboubeh khajvand
Ph.D,Associate professor, IT group department of industrial engineering K.N.tossi university of technology Iran