Modeling competitive information diffusion in social networks as a Stackelberg game

In this paper, competitive influence maximization problem is modeled as a Stackelberg game with complete information and rational players in which , there are two players (social change agents) who tries to maximize the diffusion of their own information through a social network with heterogeneous nodes. Players objective is to find the best initial seed nodes. We study an influence maximization model in which users heterogeneity , information content , and network structure are considered . Then, the proposed Stackelberg game is implemented on a randomly selected network and all of the Sub Perfect Nash Equilibriums (SPNE) of the game will be determined

کلیدواژه ها:

Social Network ، Game Theory ، Information Diffusion ، Nash Equilibrium ، Influence Maximization Problem