Evaluation and Ranking the Factors for the Success of Bank Sina branches, considering Factorial Analysis (A typical study on bank branches over Ardebil and East Azerbaijan districts)

The general purpose of present research is mainly evaluation and ranking the factors effectiveon the success of Bank Sina branches and presenting a typical model realizing the factorialanalysis for the banks in Ardebil and East Azerbaijan districts. Initially 46 factors wereidentified through studying several books, articles and previous researches. In this case, 66people including managers, deputies and crediting authorities from Sina Bank branches werechosen through a census selection. Collecting the related information and data had been donethrough some especial questionnaires which after evaluation and gaining assurance of itsaccuracy and stability, were used by the related participants. In order to analyze the collecteddata, some descriptive and illative statistics methods were applied through a typical groupingmethod ( t ), for presenting the related model, confirmed Factorial – Exploration Process wasused. For giving priority to the efficient factors effective on success of Sina Bank branches,the FREEDMAN TEST was used by means of SPss and Lisrelsoftwares.Findings and results indicate thattheattainment of Sina Bank branches over Ardebil and EastAzerbaijan districts is more than an average amount. Meanwhile according to findings about the stability of scale and confirmed Factorial – Exploration Process among the forty-six initially identified factors effective on success of the Sina Bank branches over above mentioned districts, some thirty-seven factors within seven groups that consisted of the managing, staff(personnel), capital, branch facilities, customer’s situation, branch location, technical factors were identified and classified. According to FREEDMAN TEST results, among management factors, presenting modern banking services, staff factors, customer interaction factor, capital, collecting sums due, branch facilities, branch well-arrangement factor, customer conditions, bank reliability factor, banks location, competitors, technical issues, I.T management factors have got the most effects on success of Sina Bank branches over Ardebil and East Azerbaijan districts.

کلیدواژه ها:

Evaluation and Ranking ، Branch success factors ، presenting a model