I suspect the teachings of Philip Kotler

سال انتشار: 1395
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 638

فایل این مقاله در 10 صفحه با فرمت PDF قابل دریافت می باشد

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این مقاله:

شناسه ملی سند علمی:

ICCAM01_023

تاریخ نمایه سازی: 10 تیر 1396

چکیده مقاله:

The Marketing science is a claim and lie based on false imagination and upside down truth which with suggestion and forging of the fact from misgivings and in accomplished justly expectation of folks, benefits and for keeping this on leech custom , consistently it presents new tricks in mould of ways of earning more profit and attracting the customer . Efficiency and efficacy of these tricks has a direct relationship with social structure and mental texture of people in society . The more self awareness in regard to needs, necessities and desirability in life and access to information and market recognition , the less efficiency of these temptator’s tricks. In fact the success of the marketers should be searched in cultural and social texture of society. More following of the society , more expenses will be calculated according to the program which is determined out of him by group that he is a member of it. Those people whose lives are group and environmental taboos will be sacrificed in business chessboard of marketers.Economic organ affected with marketing pets will lose its natural economic approach , the balance is to reach zero the share of brokers and marketers. Goods are produced under the influence of fortune , need and request of purchaser and are sold with a fix price . In fact one of the motives of the instability of market and charging prices is marketers . Because in case of stabilization of price the excistanceof them will be meaningless. Economic affections are the reflection of such an approach is retardation and reduction of growth. Each economic organ’s interaction with its surrounded world affects and will be affected and despite its functional difference , it has basic similarities with other pars. This attendance and similarity which is correspond to evaluating and determining deviation of economic criterion is natural .( It is clear that a process which it’s resultant is damaging , is not included in this logistic ) . Outer function of economy is not connected and limited to human sense , and it comes from nature . Growth is inherent and its occurance is under the influence of geometry which is dominating nature. Therefore, accomplishment of an impossible affair in economic domain with the aid of money and investment is a deciebtful dream that its occurance is symbolic and doesn’t seem economic in natural cycle we don’t have positioning and quantitative expansion in order to gain more profit from more sale and more consumption. This old cycle with preservation of variety will be extended to the point of break down and change the death of one is attendant and corresponded to the life of the other and nothing will be corrupt or extinct . In natural economy, the origin of transition and change is internal like its pattern and myths . For producing a good and providing the portion expectation , the whole doesn’t tolerate irreparable losses and cultivation of home is not in destroying district . The society would not be trampled upon extortion of avarice impure and blackmail nobles

کلیدواژه ها:

Anti marketing. Normal Economy . Pest removal

نویسندگان