Critical Success Factors of Mobile Virtual Network Operators

Mobile Virtual Network Operator ;(MVNO) is a provider of wireless communicationsservices who doesn’t own the wireless network infrastructure.MVNO provide services on the Mobile Network Operator’s ;(MNO)’s infrastructure. An MVNO enters into a businessagreement with a mobile network operator (MNO) to utilize its unused capacity and providesvarious servicesto obtain it’sportion ofmarket. An MVNO join in an agreement/contract with amobile network operator (MNO) enabling its unused capacity to provide various services andgain its portion of market. An MVNO may use its own customer service, billing support systems,marketing and sales personnel or it may employ the services of a mobile virtual networkenabler (MVNE). The Goal of this research/article is to identify and prioritize the CriticalSuccess Factors (CSF*) of Mobile Virtual Network Operator (MVNO) in Iran. To touch thisgoal; most famous MVNO’s and their critical success factorsfrom all over the world are mainpattern of our viewpoint. For data gathering point of view in this research I have created aquestionaries’ with 40 questions, and have used online questionnaire tool in Google websitenamed Google Drive . For implementing this research;As a sample of statistical society, I havebeen selected 93/125 senior expertise and managers of different departments of Rightel The firstIranian 3G Mobile Operator based on Cochran s formulas. The research’s variables are Brand,Distribution System, Innovation, Financial status, Quality of service, Network generation andproper price and tariff as CSF’s for implementing MVNO’s.In this statistics researchquestionnaire, Cronbach sα(alpha) is a coefficient of internal consistency and reliability. It iscommonly used as an estimate of the reliability of a psychometric test for a sample of examineesCronbach’s Alpha which is .91 of all of the questionnaire in this research. For validity ofquestionnaireI asked some of senior managers and university PhD level instructors,for analyzingthe results of this research we have used one sample T-test method and for more reliability, used2nd grade sentence test as well. The result of this research was the all mentioned variables areidentified as CSF of MVNO’s and ranking of CSF’s are: 1- Quality of service, 2- Innovation, 3-proper price and tariff, 4- Distribution System, 5- Network generation, 6- Brand, 7- Financialstatus.

کلیدواژه ها:

Success Factors ، Mobile Virtual NetworkPeratorMobile NetworkOperators