Recognition the Role of Innovation at International Construction Exhibitions with Entrepreneurship Ecosystem Approach(Utilization case studies of Dubai Big5, Yapi Turkbuild Istanbul and Tehran international building industry exhibition)

Successful Construction Exhibition effects on this industry economic situation and socio-economic in different directions and make more competitive marketplace, however maybe the meaning of successful in this case is misunderstood. The targets of companies for an exhibition is same as an advertising campaign, it has start and finish and a number which shows the income inside a campaign, but where is innovation? With nowadays fast-moving media world and the global flow of information, companies without innovation or lack of internal innovative tendency sooner rather than later will leave the market in favor of competitors. In this paper we drawing of on a survey of some participants and case study along three years of experience participating in mentioned construction exhibitions, we explained what elements can directly or indirectly have driving power on construction exhibition and what relationship they have with each other to play their rule more efficient and more successful inside entrepreneurship ecosystem.

کلیدواژه ها:

Construction ، Exhibition ، Entrepreneurship ecosystem ، innovation