The Relationship between Internal Marketing and Revisit Intentions in Private Women's Fitness Clubs of Tehran
سال انتشار: 1393
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 401
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شناسه ملی سند علمی:
JR_PGSRN-2-9_003
تاریخ نمایه سازی: 17 فروردین 1395
چکیده مقاله:
Background: The purpose of the present research was to examine the relationship between internal marketing and revisit intentions in private women's fitness clubs of Tehran. Materials and methods: The population of this correlational research consisted of all the employees and customers of these clubs. Using random cluster sampling and Morgan's table,165 employees and 335 customers were selected as the sample. Data were collected using theInternal Marketing Questionnaire of Money and Foreman (1995) (
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نویسندگان
Mahya KAHROBI
Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran,Iran
AMIR ahmad mozaffari
Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran,Iran
lila sabbaghian rad
Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran,Iran