CUSTOMER’S PERCEPTION AND ITS EFFECTS ON SCOPE OF E-MARKETING

In Futures Studies a worthwhile future is searched for all human beings. In such approach many issues are required to be identified and strategically solved. However, the complexity of related systems makes the process of decision-making and reaching to a single view; difficult. This is as a result of fundamental changes in current era and the spread of knowledge in all areas. The development of data, on one hand, and the limit power of human being, on the other hand, is placed against each other. The effective application of decision support systems in recent years and the successful results of implementing them in various industries are indicators of high potential of these tools to be integrated with Futures Studies techniques to depict a desirable future in various areas. Combining the strengths of decision support systems and human’s mind can fill the gap between the future insights, decrease the risk of decision-making and make the process of Futures Studies more comprehensive

کلیدواژه ها:

Future Studies ، Decision-making Theory ، Decision Support Systems ، Scenario Planning