Interaction of effective brand and media

سال انتشار: 1394
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 652

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شناسه ملی سند علمی:

ICMHCONF01_259

تاریخ نمایه سازی: 25 بهمن 1394

چکیده مقاله:

Brand means record. Brand is considered as one of the most important assets of the company and plays a key role in its success. Brand is an intangible asset that has different dimensions. This article has been focused on the brand image, brand position and worth brand, brand identity and brand personality among the different aspects that have been mentioned for the brand. On the other hand for introducing any brand and advertisement need to media of social networks and modern communications to attract and influence on the audience. This study aims to identify the most important factors forming the efficient brand and sonic brand to explain its role and interaction on the social media including paper media, iPad and the website. And finally brand and sonic brand identification is investigated on the amount of its influence.As well as studied on the process of building successful brand on the internet.

نویسندگان

Saeideh Izadi Najafabadi

MSc student of MBA at the University of Isfahan

Majid Mohammad Shafiee

Assistant professor, Department Of Economy and Management University of Isfahan

Ali Izadi Najafabadi

MSc student of MBA at the University of Tehran