Interaction of effective brand and media

Brand means record. Brand is considered as one of the most important assets of the company and plays a key role in its success. Brand is an intangible asset that has different dimensions. This article has been focused on the brand image, brand position and worth brand, brand identity and brand personality among the different aspects that have been mentioned for the brand. On the other hand for introducing any brand and advertisement need to media of social networks and modern communications to attract and influence on the audience. This study aims to identify the most important factors forming the efficient brand and sonic brand to explain its role and interaction on the social media including paper media, iPad and the website. And finally brand and sonic brand identification is investigated on the amount of its influence.As well as studied on the process of building successful brand on the internet.

کلیدواژه ها:

brand ، brand image ، brand position ، social media ، brand identity ، sonic brand