Analysis on the Effects of Electronic Banking Services on Customer Satisfaction (Case study: Saderat Bank)

In the current competitive conditions timed and structured relationship with customer is the best way to increase sales and also reducing expenses. In this competitive conditions maintain existing customers and attract new customers is vital for the economic organization. Since all service organizations are looking to attract customers and increase their satisfaction, customer satisfaction, especially in banks that are in constant contact with customers, is of special importance, and the other hand a crucial factor in creating competitive advantage for banks and attracting customers and their satisfaction is new style of banking services that has a closely relationship with information and communication technology. In the current competitive timed and structured relationship with the customer is the best way to increase sales and also reducing expenses. In this competitive conditions maintain existing customers and attract new customers is vital for the economic organization. With development of science and technology and use of computer networks gradually expanded the electronic banking services, and electronic banking is proposed as a new channel for banking services. Electronic banking refers to the variety of services that bank customers can ask from bank. This study is performed to analysis the effects of electronic banking services on customer satisfaction of Saderat Bank in Branches of Yazd. This study shows that the factors of information security and responding to customer have more importance in the electronic banking customer satisfaction.

کلیدواژه ها:

Electronic Banking ، Customer Satisfaction ، Information Security ، User interface