ICA and Its Application in One-to-One Web Marketing and e-CRM

In this paper, we first review some aspects of marketing, one-to-one marketing, one-to-one web marketing, CRM and e-CRM; then we denote some applications of Independent Component Analysis, ICA, in these fields of business.

کلیدواژه ها:

Value engineering ، knowledge ، wisdom ، marketing ، one-to-one marketing ، CRM ، one-to-one web marketing ، e-CRM ، statistical data mining ، independent component analysis (ICA) ، blind source separation (BSS)